Overall Purpose of Job
⦁ Set up the relevant tools to enable the council to comprehensively monitor activity across its digital estate
⦁ Review, develop and be the organisational lead for the web analytics framework for monitoring and reporting data across the digital estate
⦁ Be the subject matter expert on web analytics for the Council, working with services to use web analytics to make improvements to online platforms and user journeys
⦁ Build strategic relationships with stakeholders and effectively influence to deliver improved services and outcomes for residents
⦁ Manage project teams, delegated budgets and external suppliers, utilising them innovatively and creatively to benefit residents, ensuring expenditure is contained within budget and risk and need are balanced, to deliver the best outcomes for service users.
⦁ The postholder will report into the Head of Digital, Data & Digital Democracy
⦁ The postholder will have responsibility for managing the organisation’s Web analytics suite and monitoring framework
⦁ The postholder will be expected to lead all internal capability and external partnerships for the council to deliver effective improvements to its online platforms
⦁ The postholder will lead project teams, delegated budgets and manage external supplier relationships in relation to web analytics projects, utilising them innovatively and creatively to benefit residents
⦁ The post holder may be required to work some evenings, weekends and occasional public holidays in order to meet service requirements and to ensure appropriate representation of the Council with residents, the Mayor and elected Members, and external bodies.
Key Tasks and Accountabilities:
Key tasks and accountabilities are intended to be a guide to the range and level of work expected of the post holder. This is not an exhaustive list of all tasks that may fall to the post holder and employees will be expected to carry out such other reasonable duties which may be required from time to time.
To undertake all responsibilities listed below:
⦁ Develop an analytics-reporting framework across Newham’s web estate using Google Analytics, Site Improve and any other required analytics and tag management tools.
⦁ Review current use of analytics within Newham.
⦁ Manage and monitor web analytics to inform improvements required to key websites
⦁ Support the Digital Team to create compelling narratives based on the data collected and provide actionable insights to support the Digital Team and wider business stakeholders in making informed decisions.
⦁ Work closely with web developers, data engineers, and IT to ensure seamless tracking implementation, data collection, and multichannel data integration.
⦁ Manage research and lead on leveraging data, analytics and business intelligence to shape council service delivery and key performance indicators.
⦁ Lead on effective and persuasive presentations (verbal and written) and reports for key stakeholders across the Council that clearly communicate data and analytics ‘stories’.
⦁ Work with User Experience to identify areas to test based on hypotheses and report back on insights gathered through testing.
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